Google Search, SEO, Penguin, Panda & Matt Cutts

August 31, 2013

Google Search, SEO, Penguin, Panda & Matt Cutts
Google Search has really “tanked” as of 2013 as per search results in my field of expertise; aquarium and pond information.

While it has been over a year now since the Google updates that precipitated this fall from relevancy for Google search results, the results continue to get worse rather than better as in some previous Google updates where Google appeared to tweak/fix bugs in their updates.

Now the only fix is that the big players such as, Amazon, Fish Lore, Pet Co, Dr. Foster, etc.-etc. now dominate results, often with poor content and worse, often incorrect or irrelevant web pages for the search query used.
My personal opinion is that Matt Cutts and Google know full well that their results are junk, they just choose to ignore as their intention is to generate more revenue from these poor results by increasing Adwords users and campaigns there of.

However this is where they may be wrong and this may be Googles eventual downfall.

Assuming even if these were to bring in more revenue from Adwords in the short term, the out cry on the internet that I read is that Google search results are increasingly bad.
This can only result in less and less users of Google Search and thus less and less clicks on Google Adwords.

Here is just one comment from a Google Sponsored Forum:
“Google used to be great, … had it as my home page for all browsers. Once the Penguin update came out I can’t find anything relevant online? Search results have become worse than Yahoo and Bing, which is saying something. Sure, I get that Google wants to cut down on spam, and feature their PPC Ads, but the inability to bring up content that actually relates to the query is a cardinal flaw with this new update. I sincerely hope that Google’s management will recognize the mistake they made in their algorithm and correct it before they lose all credibility as well as loyal supporters.”


Back to assumptions, I personally think that these poor Google Search results will even hurt in the short term as the costs per conversion of Google Adwords has gone up considerably in recent months/years.

Here is another quote:
“Setting up and running an Adwords campaign is a daunting task. It requires understanding of keywords, Adwords campaigns, writing effective ads, and many more factors. I don’t know many good business people who can run effective Adwords campaigns.”


I would add to this that good search results and effective Adwords go hand in hand, so when the search results tank, the conversion rate drops which I know for a fact can and does happen as per my own Adwords campaigns and website tracking statistics.

My theory based on the information at hand is that when the search results are poor, the person searching clicks though web sites quickly (probably subconsciously), both organic and paid, due to the amount of poor or irrelevant content that now appears in a Google Search query. So even if a website with relevant information and good content is clicked on, the person searching spends much less time on this site than they would have in the past.

Here are just a few search queries that now yield poor results via a Google Search:

*Aquarium UV Sterilization
This search now yields NO true information web sites, yet alone good, accurate and researched information on the subject.
Worse is the fact that many of the products, rather than information (the term “UV Sterilization” IS A PROCESS not a query for products) that now dominate the results are not even capable of of true level 1 UV Sterilization, such as the “Green Killing Machine”

What is also interesting as per this query is that the leading authority web page about the process of aquarium & pond UV Sterilization disappeared after part of the researched content was copied by
Google appeared to give credit to their spam buddies at rather than the website that had this content for years and had done the research leg work. Shortly there after, the in depth 32 page article was no where to be found with a search of the quoted text acutally bringing up the content used by without permission.
On a positive note, added a note 2 months later to their webpage giving credit back to the correct website, but the damage was done in the eyes of Google Gods (not so Bing, DuckDuckGo, & other vastly better & more honest search engines).

*Aquarium LED Lighting Information
This result is not quite as bad as the last query, however cut and past websites such as “” which is nothing more than cut and paste webspam are now present.
As well one of the most in depth, constantly updated, 7 content rich web sites on the subject by a friend of mine is no where to be found:

* Aquarium Nitrogen Cycle
This again yields cut and paste web pages from Google darlings such as and others.
As well the results include factally inaccurate information such as the suggestion to use “Raw Shrimp” to cycle a fish aquarium when in fact this was discredited more than a decade ago as it can and does introduce Saprolegnia to aquariums.

*Aquarium Planaria
This is one of the most disgusting Google results (mind you I have nothing to sell here, in fact it is others that are capitalizing on these incorrect Google results to sell snake oil products such as Green Leaf Aquarium).
This is a case where Google’s Algorithm no longer gives credit to real research, due to their strange reasoning with how they deal with links since the dishonest Penguin updates.
Now poor content is king and cut & paste is the rule of the day.

In this particular result, the results are 100% scientifically incorrect and the most simple of research would prove this. However Google’s “pet” authority websites have repeated this lie so many times it has become truth in Google search results.
From Adolf Hitler: “If you tell a big enough lie and tell it frequently enough, it will be believed”
Sad that one needs to quote Hitler to prove a point about Google, but sadly this is the company Google keeps now

Here is a correct result:

I would suggest readers tired of terrible Google search results and what appears to be constant lies from Google’ so-called SEO guru Matt Cutts to join this Facebook Group:
Boycott Google Search

Further References:

Google Insults Christians with Easter Doodle; Boycott Adwords

April 1, 2013

Google Doddle with Cesar Chavez on Easter, no Adwords

While the main stream Media rarely calls out Google for their dishonesty and other less than moral actions; they (Google) got caught with egg on their face with their doodle featuring communist Cesar Chavez dressed in white on Easter.

Many such as myself initially thought this maybe an early April Fools joke, but it was not.

While others also might find Cesar Chavez a hero, the facts, especially for those with ties to family farms, was that he was a communist sympathizer who had a hatred for the American Capitalist system
From Chavez:
“Until the chance for political participation is there, we who are poor will continue to attack the soft part of the American system – its economic structure. We will build power through boycotts, strikes, new union – whatever techniques we can develop. These attacks on the status quo will come, not because we hate, but because we know America can construct a humane society for all its citizens – and that if it does not, there will be chaos.”

Fast forward to Eater 2013, while Google has never made a doodle at the very least wishing well their Christian friends on Easter, they clothe a communist in white in almost a Jesus like aura and place it on their home page; HOW INSULTING!!!

Then there is this (from Fox News; Google creates controversy with Cesar Chavez doodle):
“Google defended the decision by saying it reserves the spot for historical figures and events, but a review of its past doodles shows it has never honored Jesus on Christmas or Easter, despite his historical and spiritual significance to billions around the world.”

What can we do if you are offended by this action?
For one STOP using Google search, their are many better search engines such as Bing, DuckDuckGo or Blekko.

Better yet, if you run a business that advertises via Google Adwords (such as I do), at least send your Adwords administrator an email stating how you feel, then “Pause” your Adwords for a day, a week, whatever you feel conformable with.

Also consider joining this Facebook Page:
Boycott Google Search

For those not familiar with Google’s lack of integrity, I should tell you this is nothing new.
However this is NOT a surprise for those familiar with their Plagiarism in the name of their extremely dishonest Adsense division, and their lies about their Algorithm updates “Penguin & Panda” which at least in my line of work I can prove is noting but a spam update that promotes “cut and paste” spam and websites such that promote such misinformation.

Unfortunately the news media and those (especially on the left) who believe everything persons such as George Stephanopoulos say, will never know or understand the truth about this immoral company.

BTW, for those at Politico and other hate filled blogs (yes I have read the comments there on this issue, so the word hate is correctly used); I do not think you understand the relationship many Christians have with Jesus, as it is not a Religion in the sense many on the outside looking in see it, rather a relationship.
As well; from my perspective, I would understand this as a simple oversight (which it clearly was not) if it were not for the extreme dishonesty practiced by this oversize gorilla of the interest.
I can state this as a matter of indisputable FACT based on their Penguin/Panda updates and the lies surrounding these algorithm updates as well as the corruption in their Adwords/Adsense programs.

*Google Penguin Spam; Is Matt Cutts a Liar?
*Testing Google new Penguin & Panda, Farmer Algorithm; Verdict, FAIL
*Google Dishonesty, Plagiarism, with Adsense, Adwords keyword bids, & More
*Aquarium Planaria; a MAJOR Fail for Google Search!
*Aquarium Lighting; another MAJOR Fail for Google Search!
*Content Plagiarism, Aquarium UV Sterilization; another FAIL for Google!