Aquarium Keeping in the World of Social Media

May 24, 2018

While the more traditional PHP seems to be fading and while not without its faults, the “look at me” world of social media has unfortunately taken over as the way people get their aquarium keeping information.
What is also interesting is the use of Facebook is actually a step backwards more to the basic “UseNet” forum format which makes finding older topics such as say one about Columnaris easier to find and then bring back up. You are simply fed what Facebook deems most popular, but not necessarily most relevant.

The real problem is we have people starting new fish keeping groups right and left with little practical experience, then making people who are popular, but with little long term, scientific, or practical experience as fellow Administrators. As well these new groups “fish” from other existing FB group memberships resulting in the same people moving as a “herd” to the newest group, then spreading the same tired poor anecdotal information & half truths at best again in a new location.

This results in a constant barrage of people talking over each other, rarely reading what others write, especially the professionals that might happen to provide a good answer. As well, reference links are rarely even clicked on, yet alone read thoroughly often resulting disrespectful arguments that could have been avoided with a simple reading (while not taking it personally too).

This has resulted problems especially in treatment, where as an example with the fish disease Columnaris, people jump in with all sorts of both incorrect and partially correct information all the while ignoring causes and fixing these too. Sort of like telling a persons standing in a burning house to rub salve on their burns instead of first getting out of the burning house, then addressing the injury.

Myths too have exploded, including ones long ago settled with actual science such as the need for an additional DI unit when a well designed RO system is all that is needed.
Another one is the myth of stress related Betta tail biting with with no science based evidence to over turn this long ago discredited myth, yet some of the largest FB forums keep this going.

Here are just a couple of article dealing with this problem along with an excerpt from each:

Common Aquarium Keeping Myths; Including Tail Biting & RODI

Another point is that this myth was dismissed by most in the professional aquarium keeping industry (including in fish illness seminars I attended), it was not until the Internet that it exploded that is suddenly became truth to many via non science based blogs re-posting the same information as an attempt to explain to many what they were seeing was tail biting like one might see with a stressed bird.
Most of these blogs are regurgitating the same information (copy & paste) even the same diagram. One blog was by a friend (NippyFish) that I know was hijacked by a Russian (where I have been attempting to help her with DMCA acts that so far have gone nowhere, thanks Google), so this is far from trustworthy.
Yet, even with these facts presented to them, a few aquarium keeping groups such as “Fish Tank Enablers” continue to push this myth.

An interesting point that many of these non professional based blogs have in common is they state that certain bite shapes in tail damage are proof of biting when in fact this is simply more an indicator of the pathogen. The so called “Betta biting chunk” is typical of a Columnaris infection where by chunks of tissue simply fall off.
More common though of Betta Fin Rot is a more ragged deterioration which these blogs claim (correctly) is more from fin rot. Problem is Fin Rot is not a disease per say, rather symptom (just like Septicemia or so called Red Pest). This more ragged fin damage is more common of an Aeromonas or Pseudomonas infection.

Here is one of the copy & paste pictures that these blogs have shared that I have corrected to the correct diagnosis as per known science:
Betta Tail Biting pictures, phots, pics

Columnaris Misinformation

QUOTE: “Columnaris is usually more of an ulcer than a white patch” From “Fish Tank Enablers” (Facebook)
Columnaris, Fish Tank Enablers

CORRECTION:
NO! In fact quite the opposite. Hence why Columnaris is often called “Cotton Mouth Disease” & “Saddleback Disease” (for the white saddle on the fish).
Ulcers are more indicative of an Aeromonas infection which might have some similar treatments, but often quite different causes and prevention.
In the end, this person went on to treat with API Fungus treatment without anyone suggesting she correct the stressors that likely caused this likely case of Columnaris, not fungus nor Aeromonas as this was a classic case of “Saddleback disease”, aka Columnaris (see screenshot below).
Guppy with Columnaris, incorrect diagnosis in Fish Tank Enablers

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Facebook Etiquette, When To Unfriend, Unfollow

November 27, 2015

Facebook Etiquette, when to unfriend, unfollow

Reasons to Unfriend

  • Offensive behavior – Lewd comments and no boundaries, insulting remarks to you personally or others, prejudice, bigotry, posting inflammatory/dishonest information.

    Example of an inflammatory Facebook Post

    To the right is an example of an inflammatory Facebook post whereby the poster is making many generalizations, most inaccurate and divisive

  •  
  • Flaming friends in the comments streams of your posts or allowing others in your posts to flame yourself or friends while the so-called friend watches on.
    Flaming = heated / disrespectful confrontation.
    Example, allowing another or personally attacking you with rude remarks such as calling you an “idiot”, “tin foil hat wearing clown”, “denier”, etc.; often as a result of not being able to address factual/referenced information in a discussion
  • Marginalizing your access to his or her wall. This is when a friend sets her privacy settings to exclude certain people from posting on her wall. The wall is open to some of her friends – and you can see their posts, but not open to you. There is no place for posting on her wall. You’re on her “B” list.

    Sometimes these persons who post inflammatory/dishonest information and know that you will not let them get away with miss-information will do this, or they will simply un-friend you. Sometimes unfriending can be an accident, so giving a person a chance by asking again to be a friend can determine this, but if they do not respond and they are a person that posts inflammatory/dishonest information, they are not really person you likely should associate with anyway.

We all might post something that is not respectful to our friends, so the occasional mistake is not what we are saying here. As well, a true friend will often acknowledge such mistakes and remove such posts.
Otherwise, if this behavior is common, the above are hardly friends.

Worse if they claim to be Christians, it is best to not associate with such persons:
Titus 3:10- “Warn a divisive person once, and then warn them a second time. After that, have nothing to do with them”
Romans 16:17- “I urge you, brothers and sisters, to watch out for those who cause divisions and put obstacles in your way that are contrary to the teaching you have learned. Keep away from them”

Reasons to Hide or Unfollow (not necessarily un-friend)

  • Direct selling or “Me-Centric” FB behavior – only pushes a product or agenda on Facebook with no personal interaction.
    I personally make posts about my businesses, but I also like and share others business postings as well (in fact I share and like probably 20 post from others to every one for me).
    It is rather “Me-Centric” to share your world, but to refuse to be a friend and not at least look at others posts and like/share occasionally, especially if part of their livelihood is based on social media driven traffic (which our professional world is more and more dependent upon nowadays)
  • Posting controversial information that is often half-truths or even blatantly false.
    Then when called out on this, refusing to read reputable information (that is not from far right or far left sources) showing why this was wrong.
  • One Topic Poster – preachy types that only post about one particular cause – animal cruelty, support our troops, Obama is Satan, We love Obama, religion, atheism, or just non-stop pictures of one’s dog (or cat, or kid). We all do some of this, but the One-topic Poster ONLY posts about the cause.
  • Constant Memer – This person posts 5 to 10 Memes a day … over and over. They never saw a Meme they didn’t like. (Memes are those funny little cards, graphics, videos with humerous messages embedded that are created to be shared).

Resource/Reference:

Consequenses of Defriending or Unfriending on Facebook

My Professional Facebook Pages:

American Aquarium Products & Information on Facebook
Aquarium/Pond Answers on Facebook

Recommended article from a Facebook friend

Aquarium Lights, Lighting; which to choose?


Nutraceutical International Corp. & Oregon Grape Root

March 1, 2015

Nutraceutical International Corporation & Oregon Grape Root

While websites such as Market Watch give this company a bearish outlook, I would have to respectfully disagree if the stock market at all is based on coming trends in health care (which sometimes I believe the stock market is rather detached from reality).

Like it or not, with ObamaCare the law of the land, companies such as Nutraceutical stand to gain as I have already found it increasingly difficult to get seen by my regular doctor as well as specialists I have need to see for an ongoing digestive issue.

So I have turned to natural remedies and found one in particular, Oregon Grape Root superior to some of the prescription drugs I was already taking.
This made me dig further and found Nutraceutical’s brand SolaRay was the brand of Oregon Grape Root sold in most health food stores.

Further investigation has shown a growing trend for Aquarium keepers to also use Oregon Grape Root to treat fish ailments, sometimes in conjunction with other more traditional remedies, and with good results for tough aquatic diseases such as Columnaris.

Here is just one such researched article about Oregon Grape Root use:
Oregon Grape, Berberine for Aquarium Fish Treatment

Here is just one of many online sources for Nutraceutical Oregon Grape Root:
Nutraceutical/ Solaray Oregon Grape Root


Reef Central Review; the Mr. Burns of Aquarium Forums?

January 12, 2015

From the perspective of a 40 year veteran of the aquarium industry

Updated 9/1/15

Reefcentral.com, Reef Central, Mr Burns, dis-honest forum, slief, trigger334, flaming, infraction, ban-hammer, shillingUPDATE:

Reef Central is up to their usual bad behavior.
We have one of the usual suspects who back in Dec. 2014 made an apology, for which I later took down this blog post (but based on this recent attack, it is back up). Once again he falsely quoted copyright laws and ignored the fact every blog post by me has been made only to defend my name and life’s work.

Then a a new member who only joined on Aug 31 and who I suspect is a shill for a manufacturer made charges that are false about my blog authorship.

Worse though is Reef Central themselves who once again banned a staff member who only went in to politely ask that these false attacks be stopped.
This in itself speaks volumes about this once great forum where many persons I know used to rely on information and discussion from, but have since abandoned because of the liberal and hateful attitude that has gone forth here.


ORIGINAL POST

I have already dealt with Reef Central and a members personal attacks on me and a friend in this previous post:
Vile and Hateful Comments, Member of Reef Central; JPMagyar

I have also dealt with Reef Central and two members in particular in an article I wrote for Fish as Pets:
Reef Central; Aquarium UV Sterilizer Hall of Shame
In the above article, one of those attacking me with disrespectful ad hominem attacks is even a moderator.

This brings me to this thread from Reef Central:
http://www.reefcentral.com/forums/showthread.php?t=2391677

Here we have an employee (Trigger) whose has a degree in human relations who works part time for me in dealing with social media, forums, out reaches etc.
He WAS a member of Reef Central and recently stumbled across this thread where there were out right lies about TMC AquaRays and their customer service as this same member has done in the past with TMC UV Sterilizers in both customer service and availability.
Trigger never pretended to be anyone and he never attempted to sell these LED lights, only defend miss-representation of this light and the companies selling these products.

Rather than debate the facts these members went into what are all to often typical Reef Central alleged un-moderated member personal attacks on Trigger and others who dared defend the facts (this despite Reef Central rules that prohibit defamatory remarks).
I am sorry but a forum should be about sharing of ideas, information, and known facts, NOT making up information and lies about my customer service as well as making personal attacks.
I personally find this vile and contemptible and as far as I am concerned the owners of Reef Central owe me an apology for allowing these slanderous personal and ad hominem attacks.

Here is a comment about my customer service:
“If I ran my business the way this company does, I’d be out of business.”

Ditto, I HAVE run the business how he thinks I should, this almost put us out of business due to the sheer volume of calls, not to mention persons not following advice when they did purchase and then file fraudulent charge backs (which email records protect us against).
He should have read our complete Mission Statement rather than quoting my Contact page, as it states that we get about 6000 hits per day to our articles and we need a way to screen the questions to those that are truly customer service related and then provide further reading information, pictures, and other tools since we are an online business, not a brick and mortar store!

I have built my businesses and experimented with different ways of delivering the best customer service possible to as wide an audience as possible, of which most of this audience are not even paying customers.
I should also note that I have been in management, including a stint as a production manager and commercial pilot training where by I have been applauded for my skills in efficiency, recognizing my own weaknesses, and most importantly; customer service and information.
So for these people to discredit my customer service without any knowledge of it is both repulsive and disgusting and the alleged lack of moderation by Reef Central puts on display their disgusting behavior for all to see.

As well, the comments made about my lack of credit in two Fish as Pets articles I co-wrote; one a comparison of the EcoTech and AquaRay where by I provide good science based information as well as solid reasons why I went with the AquaRay LEDs.
Reference: EcoTech Radion Versus TMC Aqua Ray HO LED Aquarium Lights

This contemptible member at Reef Central certainly has the right to say he thinks I made the wrong decision.
Instead he writes this:
“FWIW, that Fish-as-pets site link you posted happens to be owned by the distributor American Aquarium Products. That is marketing fluff being promoted by the distributor. Certainly not an objective comparison.”

Sorry pal, if I have done my homework as clearly explained in this article should I not sell what I think is the best? If I did otherwise, then he would have a point and as well I would be rather dishonest to research something and otherwise sell the opposite of what my research suggests.
In fact I have made a business over the last 35 years of promoting what I would use myself and often not selling all products from the same manufacturer based on some performing well and others not. It is noteworthy that I have been asked many times why I sell one product from a certain company and not another or even products from companies I do not care for as a general rule, but have some good products (example API & Weco).

This same member goes on to attribute some other persons blog to me, even though this blog clearly states who this author is and my articles all clearly identify me (no brilliant detective work needed by this self appointed sleuth); again talk about credibility!!!

What is also interesting is that my Stat Software shows 9 out of 10 hits to this Fish as Pets article comparing the EcoTech to the AquaRay that originate from this Reef Central thread show visits of less than 5 seconds; It is interesting how they make their judgments based on such a short visit!!

Since this guy seems to think little testing or hard core use has been done with the AquaRay, despite this product in its first viable phase has been around since 2008, here is a website documenting St Mary’s Marine Biology Departments use:
St Mary’s Marine Biology Experiments with LED Lighting

Maybe if he were to emerge from Reef Central he would know this??

In my Fish as Pets articles about Reef Central and UV Sterilizers I quote this comment by this same individual:
“This guy sure needs a lot of fluff to sell UV units. Unlike Tropical Marine Centre, AquaUV while more expensive has a great distribution network and a great reputation. You can get AquaUV parts from nearly every reputable on line retailer across the country.
If you need bulbs, seals or o-rings, companies like Marine Depot have them on hand. AquaUV backs their products with great direct support too unlike Tropical Marine Centre. While AquaUV is not the cheapest UV on the market, like the link you provided say, they are quality units with great dwell time. What they fail to mention is their great support. Same can be said about Emperor Aquatics. Something that is non existent with Tropical Marine Centre who is over seas and depends exclusively on retailers for support.”

Reference: Reef Central; Aquarium UV Sterilizer Hall of Shame

This is a total fabricated lie!!
Worse yet is his total disrespect for my years of work, research, hands on experience, and free advice and help I have provided to 1000s over the years.
Growing up, if I talked or referred to someone like this, I would have had my ears slapped back by my Dad or Grandfather, but this guy clearly is a disrespectful keyboard bully and narcissist. The fact the moderators give such a person a free reign on Reef Central shows a lot about the ethics and reliability of information presented on this forum.

As to the facts of my article, this article is about UV Sterilization and why my experience and research shows why it should be used; NOT ABOUT SELLING THE TMC UV STERILIZERS! It is noteworthy that I sell far more than just the TMC UV line of Sterilizers.
What is also noteworthy is when it comes to selling, most of my effort in emails often is to tell persons actually what they should purchase is NOTHING and how to use what they have correctly.
To imply I need fluff to sell when 90% of customer service is helping others, NOT SELLING is libelous. This person needs to do his homework such as reading my bios (which are easily found) where it is obvious I am not getting rich with snake oil and fluff sales. What is comes down to is this person is making libelous comments about another person (me) he knows nothing about and does not care to do even the remotest research about whom he is making these libelous statements.

See also:
Business Bio of Carl Strohmeyer from AAP

In the end, another member gets the last word calling out Trigger:
“Shilling is still shilling, no matter how you wish to spin it. Shilling gets you removed from this forum, and you brought that on yourself so when you continue to badmouth RC on your blogs, remember you are the one who chose to ignore the rules. It is as simple as that. You will not be missed and this thread will remain for all to see in perpetuity. You will be your own worse enemy.”

I personally do not think this guy even understands what a shill is, a quick internet search will prove this since his Profile was there for everyone to see and he was only to defend against lies put forth and frankly to defend my honor (for which I am grateful).

As well, Trigger has no other blogs that I know of attacking Reef Central, so I have no idea where this liar pulled this out his butt from.
Again even the most basic of “detective work” shows that he has helped on my AAP website, a guest authorship at Aquarium Article Digest, and his person blog; none of these have any badmouthing of RC!
Here are just two outside of his help with AAP:
https://lifehowdevonknowsit.wordpress.com/
http://aquarium-digest.com/2014/01/07/what-to-consider-when-choosing-your-aquarium-lights/

In the end, it is the opposite that will happen, especially since I get emails and I am very active in the professional aquarium keeping community telling me of how little they respect Reef Central, and that is the moderators lack of keeping their members on a leash and contemptible talking down and disrespect further prove that Reef Central is NOT the place for good aquarium information in our opinion.
One such term I have heard floating around in these circles is the term “Reef Police” and ban hammer where by you WILL get attacked or banned by Reef Central if you dare venture outside their little circles of agreed upon facts.
Triggers experience and YES, ban as he told me is further proof of what an allegedly contemptible place Reef Central is for honest moral persons, at least when it comes to getting advice that is not colored in personal attacks that lack any real moderation!
This is why RC is also not a forum my company will consider sponsoring.

What is comes down to, is others certainly have the right to disagree with my conclusions, but they certainly do not have the right to make personal attacks nor the moral right to ban members who defend lies put forth about my content or customer service.

BTW, here is the User Agreement for Reef Central:
http://www.reefcentral.com/index.php/user-agreement

In this agreement you will read this:
“You agree not to post, transmit or link to any unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, profane, hateful, racially, ethnically or otherwise objectionable material of any kind, “

Apparently they selectively enforce these rules, as they clearly have made defamatory statements about me in many posts (and this is from a legal opinion too).

Here is another rule:
“Any member that has any commercial connection to a product or company, or a to a directly competing product or company, is requested to clearly divulge that relationship when posting a comment about that product or company.”

I would have to concede that my employee (Trigger), should have divulged that he was an employee rather than depending upon his profile to clarify who he was, but quite frankly this is nit picking when they aggressively enforce this rule while they ignore the constant flaming that goes on there.
An honest person has to look at his intentions which were clearly NOT to market this product, rather to defend against blatant lies and personal attacks against me and what I choose to sell.

Hopefully some professional acting persons will take control of Reef Central, as it certainly started out as a GREAT place in 1999 (if I am correct).
This should include a sincere apology for the libelous comments (not the respectful disagreements) that have been said about me on this forum, as it is one thing to respectfully disagree, but to spread lies and use of personal “ad hominem” attacks to disagree is simply a childish way to debate anything.

Reference: Logical Fallacies

Update 7/10/15

This person who still likes to criticize me to this day for attempting to defend myself stated I am attempting to discredit Reef Central and I have no right to quote this forum.
Sorry once again sir, am I supposed to sit back while you publish lies about me, my motives, and why and what I sell? I am going to defend myself and my life’s work.
As well, your forum has banned my staff member who attempted to defend me in the forum, is this diplomatic as you would say?

He also does not even understand copyright laws.
From the website: Intellectual Property
“Short quotations will usually be fair use, not copyright infringement. The Copyright Act says that “fair use…for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright.” So if you are commenting on or criticizing an item someone else has posted, you have a fair use right to quote.”

Recent Thread from Reef Central (July of 2015):
http://www.reefcentral.com/forums/showthread.php?t=2513101

Here are a few of his misguided and incorrect quotes:

“I will also note that myself as well as a couple other forum members have had run in with this individual on this very forum. The end result was him taking our words posted on Reef Central (word for word) and quoting us in his blogs in a manner that wasn’t very nice and trying his damndest to discredit us. To each his own I guess but I don’t consider that ethical not to mention that it was actually copyright infrindgment since RC is copyright protected. Neither myself or the others who were involved granted him permission to quote us let alone the owners of RC. Clearly not a diplomatic business owner IMO”

As noted, he does not seem to understand the laws and that I have a right to defend myself, especially when they kick of my trained staff member for attempting to defend me.
This guy has flipped ethics upside down, as he seems to think it is OK for them to talk personal smack about me and my work, but I have no right to defend myself? Liberal hypocrisy at its height!!!!

Here is another incorrect statement:
“What’s more interesting is that the site you found this on is the owner of the company that is the sole US distributor for TMC who makes the Aquaray lights”

Sorry, wrong again. We are not the only online and far from the only seller in the USA.
In fact we do not even come up number one in Google search among USA sellers.
Another fact he seams to not know is that Quality Marine is not even the sole USA distributor!!!.

More:
“I will give credit to the US distributor as they seem to provide good service on warranty returns as long as it’s not a power supply failure which happens to be the biggest issue with these lights. The warranty in the US states 5 years however, power supplies don’t include a 5 year warranty and they don’t include that info on the packaging.”

Wrong once more, the power supply is warranted for 2 years, longer than many other entire fixtures, and while not on the outer packaging it is CLEARLY stated on our website and in the warranty information enclosed with each LED light.

I will admit is this latest thread, this Reef Central member actually gives me some positive shout-outs as well as clearly is watching his wording in how he speaks of me.
However, while I appreciate the kind & positive words, it still does not give him the right to continue to make up facts about me, the products I sell or even trademark laws.

As well, I do not ask to be agreed with, only to be treated with respect and not make up “logical fallacy” arguments in an attempt to discredit me (which is an attempt to turn the tables on me calling me the one attempting to discredit). I certainly do not think I am the God of aquarium lighting or UV Sterilization and others certainly have a right to disagree with my conclusions as long as they are factual and not personal.

Reef Central Review; the Mr. Burns of Aquarium Forums


Ford Offers Amazon Gift Card

November 21, 2014

Ford Offers Amazon Gift Card

With Ford offering an Amazon Gift Card with a value of $1000 with the purchase of new vehicles, they have just permanently lost any future sales from me such as replacing my current full size pickup that I use for business and pulling the family travel trailer.

WHY?
This is a slap in the face and the promoting of a business that is working towards the destruction of my business and future ability to purchase any new vehicles, so why should I do business with a company [Ford] that is promoting others that mean my livelihood harm???

HOW IS THIS?

  • Unlike eBay, Amazon does not protect small businesses copyrighted content, both written and in pictures.
    In fact if you become an Amazon seller, you sign over your rights to all copyrighted content. I know this from contracts I have started to enter from Amazon or their surrogates.
  • Amazon seeks deals that lower the freedom of the Internet for small businesses such as mine by allowing Internet gatekeepers to provide faster speeds for their website over others such as mine.
    A comparison of Google search results from 2010 to 2014 shows that small businesses and good science based information web sites have already been pushed aside in favor or often less relevant search results displaying Amazon.
  • Again, unlike eBay, Amazon supports the Internet Sales tax.
    Why?, Because this will have little affect on their large business with tentacles everywhere in every state and a team of software writers that can over come such an invasive law that will force small businesses to file tax returns in every state and municipality of the USA where they make sales.

    Reference: Internet Sales Tax; is anything but fair

  • Amazon’s use of Black Hat SEO tactics to the harm of useful Internet searches, especially via the unfortunately popular Google searches.
    This again hurts small business and is a simple case of use of business monopolies that our Congressional leaders look the other way on, whether Democrat or Republican.

    Reference: Amazon & Google in Bed, Black Hat SEO; Search & Adwords Dishonesty

    Also from this website: Amazon Black Hat SEO Re-directs for Google Hummingbird

  • Simply follow the money!!!
    All one has to do is follow the money of where Amazon lobbies and places emphasis as outlined above. Amazon is clearly company that seeks to gain by use of monopolies, possible laws, lack of Internet freedom, and their own manipulation of copyrighted content taken by small print in contracts to promote other products.
    Like eBay or not, at least this company lobbies for the interest of small business, for which one can also say “follow the money” since eBay actually exists on the small businesses that are active with eBay.
  • Finally while not directly related to Amazon’s alleged business practices as per the Internet and small businesses there in, is Amazons alleged poor treatment of their own employees and abuse of the system.

    References:
    Amazon warehouse jobs push workers to physical limit
    My Week as an Amazon Insider

IN SUMMARY; If you purchase from Amazon or now Ford, YOU ARE CONTRIBUTING TO THE DESTRUCTION OF MANY SMALL BUSINESSES AND THE FREEDOM OF THE INTERNET!!
If you are OK, with this and can sleep well at night, good for you. But for the rest of us with a conscience, avoiding doing business with either company should be a high priority!

“All that is necessary for the triumph of evil is that good men do nothing “

Related Content: I will NOT Shop Amazon, I will support Small business

Related Reading:
Grants Pass Oregon for Business


Vile and Hateful Comments, Member of Reef Central; JPMagyar

March 5, 2014

Vile, bully, Hateful Persons, Joe Peck of Reef CentralWhile JPMagyar (Joe Peck) may have a beautiful marine reef aquarium and has had this aquarium for at least 13 years. I will also credit him with an incredible system that likely keeps water parameters at their best and uses one of the most proven Metal Halide lights. This one aquarium does not make him an expert and in fact what he has as per his beautiful reef aquarium would not be all that difficult to replicate for anyone of his “means”.

With this though, he seems to think he can attack others with his hate filled diatribes, as if he knows them or their expertise counts for nothing.
Keep in mind too that the Reef Central internet forum he resides at is well known in professional aquarium keeping circles as place where facts are often attacked via “Ad hominem” attacks by SOME members while ignoring the science such as in the use of True Level 1 UV Sterilization for disease prevention (although honest moderation is clearly lacking here).

Back to this member of Reef Central, he sent me personally a vile and hateful email where he judged my character while not even considering my life’s works maintaining and setting up literally 1000s of aquariums professionally since 1978 and as a hobbyist going back to the late 1960s. These contracts include major entities such as the famous Bahooka Restaurant with over 100 aquariums or a contract with Disney.

This man also sat in judgment of my character with his vile and hateful comments all the while he sits in his nice home while he wants for nothing (yes I have seen his pictures on the Internet).
All the while he calls me “corrupt” for my “snake oil” sales tactics even though I cite science as well as years of hands on experience and even many controlled tests in many of my articles such as UV Sterilization.

Meanwhile what has this so-called corrupt “snake oil salesmanship” brought me?

  • Since I have always placed others over my wants and desires; I gave up my largest account that also generated more leads than any other account (the Bahooka Restaurant) because one of the owners was making sexual innuendos toward an employee and others there refused to correct the situation.
  • I have also turned away many sales and contracts after telling persons that they do not need what they think or were told they need
  • After my wife suffered from severe postpartum depression that resulted in a hospital stay and Psychopath taking advantage of her, my daughter, and our finances, I still stood by her and gave up my two favorite hobbies to this day (20 years later); skiing and flying
  • After issues came to a head with the before mentioned Psychopath after a revelation from my then 9 year old daughter, I elected to leave everything behind including my aquarium maintenance/design business and store.
    During this time, I consulted a lawyer who advised chapter 7 bankruptcy so as to not carry the tens of $1000s of debt incurred by the event of this man and my wife’s postpartum depression.

    HOWEVER, I chose to leave my business running since my lawyer noted that all jobs would be lost as the banks liquidated the business for assets. Employees asked me to try and leave these jobs in tact, but in the end one couple I trusted stabbed in the back and stole considerable assets and client accounts from me. Thankfully my maintenance/design business was partially spared by a very loyal employee.
    But in the end I lost much while trying to place others above $$$.
  • Over the years I have always treated employees with respect, often resulting in many employees thanking me many years later when looking me up.
    As well I have often paid employees better than myself, which the employee who took over my maintenance company noted that he made more when working for me with less responsibility than when he was just a manager of the aquarium maintenance and design business
  • I still to this day live in a 950 square foot house, that is very old, drafty and with many constant issues.
    WHY?
    I still give much of my time to others, often helping freely 7 days a week with nothing in return.
    As well my articles that I still spend considerable time in keeping up to date are read by 3000 or more persons per day, while less than a fraction of 1% ever purchase from me, so I get little in return other than vile comments by persons such as this member of Reef Central

I guess in the end, this is what corrupt persons do, huh Sir????

See also:
Isaiah 5:20

Here is a comment he sent me three years ago.

12/11/10
“I am shocked and dismayed by your site. I am also saddened at the “Snake Oil” salesman approach and the number of folks out there who will be fleeced by your supposed knowledge. You make me sick. LEDs are only good if you can target the responsive wavelength needed and given the absolute lack of data on various coral responsiveness to prescribe such a narrow band of light as a universal solution is daft or corrupt so given the strength of you written word I realize you are not daft so that leaves corrupt. Show me a neon-red Stylophora frag grown under white and blue LED lighting for 3 years then come talk.”

Below is a recent comment JP made on a friend’s website/blog that was forwarded to me.
Obviously he forgot about his own comment to me, since it has been three years and many are keeping corals under LED lights. This is not to say the Metal Halides he uses are not excellent as these are in many cases still the best, but T5s, who is he kidding with the wealth of science and results in both freshwater planted and marine reef aquariums?

2/25/14
“One of the greatest travesties of our day is that anyone can create a fancy webpage and come off as a expert. LEDs are a disaster for the saltwater aquariuum. Can they work? Yes. But in the hands of a new aquarist they kill far more corals than they grow and they look hideous but because new entrants are pushed towards LEDs they never have a chance to compare the relative aesthetics of T5 or metal halide. I can only hope that no one is actually reading and believing your drivel

Now I get it you work for Aquaray the worst LEDs on the market by a mile. You can’t keep an SPS under ANY Aquaray. What a joke this site is . . .
Wanna see a real tank and talk to a real aquarist come to ReefCentral.com and search for JPMagyar and look for my thread :JPMagyar’s 240. A Decade of Work.
That’s how aquariums can look if done properly and not with joke lighting like an Aquaray.
Aquaray . . . over AI you have got to be kidding.”
JP

Sorry, my friend did NOT go over to Reef Central and read your self promotional material, nor will I.
His comment about the AI versus the AquaRay is also another Straw Man argument and the article he questioned this about presented the scientific evidence that the Aqua Illuminations is clearly not the best, but he rejected it by his usual baseless Ad hominem attacks.
As for who my friend works for, just a little reading would show he is a writer with a keen interest in the aquarium hobby who himself has been involved for about 10 years and he is a person who actually respects others research and has read, learned, and even changed his opinions (as have I) many times when new facts have come to light (such as I have in Lighting, Redox, and other aquarium keeping subjects).

I think my previous paragraph is the key; this man clearly does NOT read others writings, as he cannot even find the most basic of information about myself or my friend, let alone science, as it is all all about his self absorbed fantasies about himself.
While my friend is more private other than very basic information about himself, since I have been in business for some time and have authored many articles, much about me is available and easy to find but for some of the more intimate personal details of my life.
So in the end, this person had no excuse for the vile comments he launched my way.

I will not go into too many details to refute this mans hateful words, as so much evidence has been presented to the contrary of what he has said (I will provide links to some articles further down in this post), but I will point out another interesting piece of information for him and others who make assumptions of their integrity about others that they disagree with.

Since he has been convinced by one of the sponsors of Reef Central (Aqua Illuminations) that their LED is among the best, and while I know little other than the scientific evidence to refute this thinking, I do know about one of their other sponsors and that is Ocean Revive/Evergrow (they are one in the same) and that the regional salesperson for these that goes into these forums lives in a VERY posh residence.
One might ask why to I bring up this seeming “Straw Man” argument?
Well since JP and others too have attacked my credibility in articles such as lighting since I sell “AquaRay” or other items that have met my testing and others I respect testing as well, it is noteworthy that when I do my make the occasional sale, I make little as evidenced by my near sparce living conditions, while other Aquarium Reef LEDs provide a MUCH more comfortable profit margin where by they can live much more opulent lifestyles.
So one has to use some basic Economics 101 logic and realize that these products that often sell for less than the AquaRay, MUST then use some rather inexpensive parts and construction methods, WHICH THEY DO!!
As these other LEDs do not have patent rights, which cost the “big bucks”. Just look at your new prescriptions versus ones out of patent, and as well the fact these other lights use the MUCH less costly current reduction method of driving/controlling their LED versus PWM, this shows this to be a fair reasonable conclusion and NOT a straw man argument.

As a side note, I am not attacking the regional salesperson for Ocean Revive, in fact I applaud his success, I only bring this up to point out the simple economic FACTS that you can make high profits, sell low and still maintain quality!!

Here are just a few references to refute this mans comments.
One certainly can reject or accept these articles and the further resources cited, but resorting to personal attacks that even then have no basis in fact is both rude and vile.

SUMMARY:

After circulating what this man sent me three years ago to others in the professional aquarium keeping community, I was not shocked when he spread his hateful words to others once again in an attempt to bully others.
So rather than just warn others in my circles of what kind of person this man is, I will let others who are interested how this bully treats persons behind closed doors that he disagrees with.
If one just reads his writings, you would not know what a bully with his hate filled comments he really is in how he treats others with contempt. Unfortunately he makes downright hurtful/evil assumptions of others character without investigating anything about others he makes such pronouncements.

I have saved his comments to me, and those forwarded to me by my friend should he continue to make such libelous accusations and should legal action be needed in the future, as maybe having a court take some of his “stuff” might make this person more humble.