Google Search, SEO, Penguin, Panda & Matt Cutts

Google Search has really “tanked” as of 2013 as per search results in my field of expertise; aquarium and pond information.

While it has been over a year now since the Google updates that precipitated this fall from relevancy for Google search results, the results continue to get worse rather than better as in some previous Google updates where Google appeared to tweak/fix bugs in their updates.

Now the only fix is that the big players such as About.com, Amazon, Fish Lore, Pet Co, Dr. Foster, etc.-etc. now dominate results, often with poor content and worse, often incorrect or irrelevant web pages for the search query used.
My personal opinion is that Matt Cutts and Google know full well that their results are junk, they just choose to ignore as their intention is to generate more revenue from these poor results by increasing Adwords users and campaigns there of.

However this is where they may be wrong and this may be Googles eventual downfall.

Assuming even if these were to bring in more revenue from Adwords in the short term, the out cry on the internet that I read is that Google search results are increasingly bad.
This can only result in less and less users of Google Search and thus less and less clicks on Google Adwords.

Here is just one comment from a Google Sponsored Forum:
“Google used to be great, … had it as my home page for all browsers. Once the Penguin update came out I can’t find anything relevant online? Search results have become worse than Yahoo and Bing, which is saying something. Sure, I get that Google wants to cut down on spam, and feature their PPC Ads, but the inability to bring up content that actually relates to the query is a cardinal flaw with this new update. I sincerely hope that Google’s management will recognize the mistake they made in their algorithm and correct it before they lose all credibility as well as loyal supporters.”

Source:
https://productforums.google.com/forum/#!topic/websearch/f2sh29vW-ik

Back to assumptions, I personally think that these poor Google Search results will even hurt in the short term as the costs per conversion of Google Adwords has gone up considerably in recent months/years.

Here is another quote:
“Setting up and running an Adwords campaign is a daunting task. It requires understanding of keywords, Adwords campaigns, writing effective ads, and many more factors. I don’t know many good business people who can run effective Adwords campaigns.”

Source:
http://www.mastergoogle.com/blog/white-hat-seo-is-dead.php

I would add to this that good search results and effective Adwords go hand in hand, so when the search results tank, the conversion rate drops which I know for a fact can and does happen as per my own Adwords campaigns and website tracking statistics.

My theory based on the information at hand is that when the search results are poor, the person searching clicks though web sites quickly (probably subconsciously), both organic and paid, due to the amount of poor or irrelevant content that now appears in a Google Search query. So even if a website with relevant information and good content is clicked on, the person searching spends much less time on this site than they would have in the past.

Here are just a few search queries that now yield poor results via a Google Search:

*Aquarium UV Sterilization
This search now yields NO true information web sites, yet alone good, accurate and researched information on the subject.
Worse is the fact that many of the products, rather than information (the term “UV Sterilization” IS A PROCESS not a query for products) that now dominate the results are not even capable of of true level 1 UV Sterilization, such as the “Green Killing Machine”

What is also interesting as per this query is that the leading authority web page about the process of aquarium & pond UV Sterilization disappeared after part of the researched content was copied by about.com.
Google appeared to give credit to their spam buddies at about.com rather than the website that had this content for years and had done the research leg work. Shortly there after, the in depth 32 page article was no where to be found with a search of the quoted text acutally bringing up the content used by about.co without permission.
On a positive note, about.com added a note 2 months later to their webpage giving credit back to the correct website, but the damage was done in the eyes of Google Gods (not so Bing, DuckDuckGo, & other vastly better & more honest search engines).

*Aquarium LED Lighting Information
This result is not quite as bad as the last query, however cut and past websites such as “aquarium-lighting-guide.com” which is nothing more than cut and paste webspam are now present.
As well one of the most in depth, constantly updated, 7 content rich web sites on the subject by a friend of mine is no where to be found:
http://aquarium-digest.com/2010/04/11/led-aquarium-lights-lighting/

* Aquarium Nitrogen Cycle
This again yields cut and paste web pages from Google darlings such as about.com and others.
As well the results include factally inaccurate information such as the suggestion to use “Raw Shrimp” to cycle a fish aquarium when in fact this was discredited more than a decade ago as it can and does introduce Saprolegnia to aquariums.

*Aquarium Planaria
This is one of the most disgusting Google results (mind you I have nothing to sell here, in fact it is others that are capitalizing on these incorrect Google results to sell snake oil products such as Green Leaf Aquarium).
This is a case where Google’s Algorithm no longer gives credit to real research, due to their strange reasoning with how they deal with links since the dishonest Penguin updates.
Now poor content is king and cut & paste is the rule of the day.

In this particular result, the results are 100% scientifically incorrect and the most simple of research would prove this. However Google’s “pet” authority websites have repeated this lie so many times it has become truth in Google search results.
From Adolf Hitler: “If you tell a big enough lie and tell it frequently enough, it will be believed”
Sad that one needs to quote Hitler to prove a point about Google, but sadly this is the company Google keeps now

Here is a correct result:
http://www.fish-as-pets.com/2007/11/planaria-detritus-internet-answers.html

IN SUMMARY;
I would suggest readers tired of terrible Google search results and what appears to be constant lies from Google’ so-called SEO guru Matt Cutts to join this Facebook Group:
Boycott Google Search

Further References:
*http://www.myopinions-carl.com/2009/07/google-lies-dishonesty.html
*http://www.myopinions-carl.com/2011/05/testing-googles-new-farmer-panda.html

Article Base Review; articles submission

I started writing for Article Base in my “green” years when first conducting my business and providing my decades of aquarium and pond experience on the internet (about 2006).

I read much in SEO forums about the importance of submission to these directories in getting your content recognized and and improving your main website and blog sites up in search engine results.

HOWEVER, over the years I have learned much and tracked many statistics and found NO BOUNCE for these articles placed on Article Base.
This includes articles from Hydroponics Lights, UV Bulbs, and much more

WHY? Well for one I started investigating and found that they have discretely placed “no follow” tags in the code (which i did not agree to).
Worse is Article Base does not ensure that those “borrowing” my copyrighted content (albeit first drafts of my constantly updated full content articles) place correct hyper links WITHOUT “no follow” tags.
Sadly I man finding my content plagiarized all over the internet, without ANY legal reference to the original source vie true hyper links. This in turn has traced back to Article Base.

WORSE, Article Base along with these plagiarizing websites use my content to place Google Adsense on, without ANY revenue sharing (which Article Base dishonestly claims that they share revenue over a certain amount of hits, which I had 1000s).
As well while all these scammers including Article Base are making money of my 3 decades of experience and 1000s of hours researched article, Google Adsense is denying my such an account and illegally not responding to DMCA complaints as to content used without proper accreditation and revenue sharing.
Then again Google’s algorithm has become nothing if a sham to sell Adsense, as exemplified by how many searches yield spam result such as the search term “UV Bulbs now yields spammy sites such as Amazon or selling light bulbs which is not a UV Bulb!!!

IN SUMMARY; do not be fooled by Article Base or any other article publishing directory; THEY ARE NOTHING BUT SCAMS!
Do yourself a favor if you have good content that others may find helpful, publish them on your site, do NOT share.
If Google Adsense denies you revenue while placing their crappy ads on your content that has been plagiarized, boycott those adverting and write them that their ads are being placed on plagiarized content and if they continue you will cite this in public view on your website.
Also directly sell Adverts on your website (there are brokers who will do this for you too).

The bottom line is you will not improve your SEO (search engine optimization) position on Google, Bing, etc with Article Base, so save yourself the time and many, many futures headaches and do NO waste your time with these people who are only there to TAKE from you with nothing in return (unless you count all the websites/blogs that will use Articles Base to plagiarize your copyrighted contnet you share there)!!!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Recommended Friends of this weblog and its articles, from my field of endeavor (Aquarium & Pond Keeping):

Aquarium Supplies & Resources
http://aap.atrixnet.com;
the place to go for aquatic resources and articles!

A couple of articles include:
TMC Vecton and Advantage UV Sterilizer Review
http://aap.atrixnet.com/?p=490
&
Unique Aquarium, Pond Information Articles;
http://aap.atrixnet.com/?p=215

Reciprocal Link Cheats; Dishonest SEO Practices, List

This is a real short post where I will post email addresses of those that participate in dishonest link cheating.

What is Link Cheating?

Link Cheating is where a service that often claims to their clients to raise their link popularity and/or search engines results.
These persons used to be more honest, however of late these services now ask for reciprocal link exchanges from higher search relevant websites, and one obtained these services will remove their back link to the site from which this link exchange was granted/obtained, usually within 2 months, but sometimes sooner and sometimes longer.

Part of the reason I suspect is that Google has devalued reciprocal link exchanges considerably and this is a cheap, albeit dishonest way to obtain cheap “one way” link for their clients (versus actually performing hard work and incurring more expenses).

Please feel free to comment with email or URL addresses of known link cheats so that others can watch for these dishonest services.

This likely growing list will also help their clients or future clients avoid such link building services, as often web sites such as the many I manage eventually catch these link cheats and remove them, thus their clients initial good results end up going back down, often leaving a bewildered and frustrated client with their fees paid long gone.

Here is the List (Which I am sure will grow)
*getpagetraffic.com

*contentsage.com

*bestmarketingstrategist.com

*easygetlinkz.com

*rankachiever.com

*resource-works.com

*sarawebpopularity.com

*onlinemarketingtoday.com
This company is sneaky, they send you an email saying their back link is missing when it is not and that your link is now removed when in reality it was never removed and they never reply back to their email