Matt Cutts and others at Google will claim that Adwords has nothing to do with organic listings, yet it does not take a rocket scientist to figure out that that the evidence says otherwise.
Here are a couple of examples:
In the search query, “Aquarium UV Sterilizer Reviews”
The second result is this one from Amazon:
What is wrong with this result?
- There are only two very weak links for a forum coming in.
No links of any authority as Google would describe, unlike better websites with REAL content, that unfortunately do not happen to be Amazon.com
- Second, the link to Amazon is an embedded hyper link, just the sort I was told was a poor quality link according to my Google Webmaster Tools
- Third; as a 35 year expert in the field, this is not even a review web page, rather it is a selling page for a piece of junk (Green Killing Machine) that is only a UV Clarifier, NOT A UV STERILIZER!!
If Googles search engine was any good at discerning accurate content, they would know that this result is not a UV Sterilizer, nor even a review
In the search query, “Aquarium UV Sterilization”
The results are even worse
Since the term “UV Sterilization” is a process, a thinking person would expect an article/ web page dealing with this process, NOT a product.
YET Google displays nothing but products from the usual junk aquarium product seller suspects such as Amazon, Pet Mountain, etc., etc.
Unfortunately many of the best and most researched websites are missing completely from Google Search
One example of an brief but very accurate website with resources to more advanced information:
What do I suspect
What I suspect is that a manual removal was performed as one of the many articles of the process of UV Sterilization was plagiarized by about.com (it is well known in the professional aquarium keeping community)
Google apparently gave their spam buddies at about.com credit for content of this article.
It is obvious that about.com, Amazon, eBay, Pet Mountain, Dr. Fosters & Smith all get preferential treatment in Google search, as well as in Adwords as per cost per click.
Sadly none of these websites have ANY respect among the aquarium keeping professionals I know (myself included)
What do I think of Matt Cutts?
I think he is an intelligent person, therefore he knows full well that most everything out of his mouth is a lie.
He also should be ashamed of himself and his employer for all the small businesses and persons he has put out of work in this tough economy.
As well he has caused great harm to the aquarium & pond keeping community with the amount of spam that now poses as legitimate results for many queries about aquarium/pond care.
Maybe someday he will apologize to me and others instead of hiding behind his so-called Penguin updates.
I would love to be proven wrong by this man.
What is also troubling as I read more and more online as to how to appease Google in SEO, what comes up more and more is that the only way to succeed in Google search of late is to practice what is called “Black Hat SEO”.
I suspect that Amazon maybe doing just this.
For me, I have NEVER conducted my business since 1978 this way, as I have always placed honesty and integrity ahead of profits. So I am not about to now!
Hopefully either the Mainstream Media will do their job and report what type of business Google REALLY IS, not the darling they portray Google as.
OR Google will change their ways (not likely)
OR persons will switch to the many BETTER search engines such as Bing or DuckDuckGo.
Need further proof?
Please read these references
This article catches Google in a MAJOR fail as per spam software gaming Google. This is a MUST READ
This article calls out the Google Dishonesty, Plagiarism, with Adsense, Adwords keyword bids, & more
This article calls out Google for content Plagiarism, Aquarium Fish Searches. As well it calls Google as they are; EVIL!
My other recent article on this subject